Creating a well-designed book review site is only the first step, as you’ll need to spend just as much time and effort on attracting users next. Depending on your budget, you will have different options for promoting your site, but in any case you need a few of them to make your book review site a success.
Here are the main ways to promote websites.
SEO (Search Engine Optimization) – about $500 a month. Optimizing your site for search engines is what will get you free organic traffic to your site. To do this, you need to analyze the search queries of your target audience, create an SEO core, optimize your website content, and create a link mass.
SMM (Social Media Marketing) is about $700 per month. You will also have to spend time and effort promoting your site through social media: Facebook, Instagram, LinkedIn, Twitter and Pinterest.
PPC and paid promotions are about $400 a month. This is one of the fastest ways to get a lot of traffic to your site. You can find many ad networks that will send large volumes of quality traffic with high conversions to your site for a fee. However, you have to be careful about using PPC because it requires training.
For example, paid advertising on Facebook, Instagram and Google allows you to target people with high precision, so you can show content ads to a specific demographic with specific interests and preferences, which, if done right, greatly increases conversion rates. But this can only be achieved by having the right knowledge and experience. That is, it should be done by professional marketers or marketing agencies.